London map AMR icon

London dress concept

Alice in reality

Based on

Late 1800s appearance of Londoners


Alice: Madness Returns

Who found her her new clothes? Who got her a place at Bumby's? Where'd she be without me? On the street, selling her backside!
Pris Witless about Alice Liddell

London was the name given to the dress Alice Liddell wore in the real world. As Alice was suffering from poverty and couldn't afford basic clothing, her clothes were given to her by Pris Witless.[1]


Alice looks just as tatty and dirty as the outfit; her skin is sickly pale, her cheeks are more gaunt, her disheveled hair is shorter and messy, as it has not been washed or brushed recently, and the darkness around her eyes make her look tired or that she has been crying. Her malnourished and borderline anorexic figure is also noticeable.


Although it noticeably had some sort of Wonderland influence as it resembles her classic dress, the dress makes Alice look insignificant in her reality, and the use of dull colors draw attention away from her. It appears worn and dirty, and she is unable to have them washed properly, especially considering the lack of washing machines at the time. She wears a striped, black-and-white, long-sleeved shirt, and a black skirt. She wears a tattered white pinafore over the top of them, which bears a checkered border. Her stockings and shoes are black, and her shoes have nickel buckles.

Hollow Yves

The dress lacks Hollow Yves, although it does have a bow whose appearance looks fairly more tattered and beaten than usual. The middle section of the tied bow replaces the usual location of Hollow Yves.


Alice shift

Alice's different look.

  • The dress shows how Alice looks in reality, while in Wonderland she appears as how she sees herself, or how she wants to look, hence the difference. It speaks to Alice's rebellious and subvertive personality that she envisions herself wearing makeup (lipstick, eyeshadow and eyeliner) in Wonderland. Heavy makeup in the Victorian London era was frowned down on, except for actresses.
    • As revealed in "A Night at the Opera", Alice's parents told child Alice that they planned on taking her to a theater performance, implying that the family had an interest in theater culture. It would make sense that Alice would admire actresses and want to resemble one.
  • Alice's reality appearance exemplifies themes of body image issues, and how outward appearances do not always coincide with inner feelings.
Alice comparison

Comparison of the two Alices.

  • Alice's reality appearance could be seen as a parody of common depictions of girls/women in media being depicted as idealized with conventional beauty. This is especially seen in Disney princesses such as Belle, who like Alice, is also a peasant in her time, yet somehow looks flawless. American McGee's version of Alice is also a stark contrast to the Disney version of Alice. For example, Alice has a tired face, disheveled hair, dark skin around her eyes, and wears a worn-looking and dirty-looking dress. This conveys that Alice is a real human being with a job and not a supermodel or Disney princess. Alice probably does not have time, motivation or money to focus on "beauty" when she has errands to do and orphaned children to care for at Houndsditch Home for Wayward Youth.